Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Strategy

Innovation

Author:W. Chan Kim

2005

256 pages

The strategy framework for creating uncontested markets. W. Chan Kim and Renée Mauborgne show how to make competition irrelevant by creating new market spaces.

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Why Read This Book

Critical for standing out in crowded AI tool markets. The Blue Ocean strategy tools help you find differentiated positioning instead of competing on features. The value innovation framework pushes you to add value while reducing costs. Essential for anyone launching products into seemingly saturated markets.

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Available for purchase or at your local library