Back to Books
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Leadership
Culture
Author:Ed Catmull
2014
368 pages
Pixar co-founder Ed Catmull's insights on building and sustaining creative culture. How Pixar built systems to protect creativity while scaling from small startup to industry leader.
5★
My Rating
4.21
Average Rating
Why Read This Book
The definitive guide to building creative organizations. Catmull's frameworks—Braintrust, Notes Day, embracing failure—show how to maintain innovation at scale. His candor about Pixar's near-death experiences and cultural challenges is rare among leaders. Essential for anyone building product teams that need to ship creative work consistently. The Braintrust concept alone will change how you give and receive feedback.
Get the Book
Available for purchase or at your local library