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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Marketing
Strategy
Author:Geoffrey A. Moore
2006
290 pages
The classic on bringing innovations to market. Moore's framework for crossing from early adopters to mainstream market is the foundation of tech marketing.
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Why Read This Book
Timeless framework for understanding why most innovations fail to reach mainstream markets. The 'chasm' between early adopters and pragmatists is where most AI products will die. Moore's bowling pin strategy for selecting beachhead markets is as relevant today as in 1991. Essential for anyone bringing disruptive technology to market.
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Available for purchase or at your local library