Good Strategy Bad Strategy: The Difference and Why It Matters

Cuts through the BS to define what strategy actually is. Most 'strategies' are just goals—Rumelt teaches you to build real strategies with diagnosis, guiding policy, and coherent actions. His kernel of strategy framework will transform how you approach product strategy and company direction. Required reading for anyone using the word 'strategy' in their job title. Especially critical in AI where everyone has a 'strategy' but few have coherent ones.