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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
User Research
Validation
Author:Rob Fitzpatrick
2013
134 pages
The tactical guide to customer conversations. Rob Fitzpatrick teaches you to ask questions that get truth instead of polite lies.
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Why Read This Book
Transforms how you talk to customers in 2 hours. Fitzpatrick's rules for asking the right questions cut through polite lies to real insights. His frameworks work for enterprise sales calls and casual coffee chats. The book is short, tactical, and immediately applicable. Essential for anyone doing user research, validation, or customer development. Read it, then reread it quarterly.
Get the Book
Available for purchase or at your local library