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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Marketing
Strategy
Author:April Dunford
2019
204 pages
The definitive guide to product positioning. April Dunford's battle-tested framework for making products stand out in crowded markets.
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Why Read This Book
Positioning is your secret weapon in crowded AI tool markets. Dunford's 5-step framework helps you articulate what makes your product different and identify your best customers. Her approach to competitive alternatives and value props cuts through the fluff. Essential for anyone launching products who needs customers to immediately 'get it' without lengthy explanations.
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Available for purchase or at your local library