Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

Growth

SEO

Author:Eli Schwartz

2021

264 pages

SEO strategy integrated with product development. Eli Schwartz's framework for building SEO into your product from day one instead of bolting it on later.

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Why Read This Book

SEO as product strategy, not marketing afterthought. Schwartz shows how companies like Airbnb and Reddit built organic growth into their product architecture. His product-led approach to keyword research and content strategy is crucial for AI tools competing in search. Essential for anyone building products where discovery matters.

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Available for purchase or at your local library