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Thinking, Fast and Slow
User Psychology
Strategy
Author:Daniel Kahneman
2011
499 pages
Nobel Prize winner Daniel Kahneman's exploration of the two systems that drive how we think: System 1 (fast, intuitive) and System 2 (slow, deliberate). How cognitive biases shape our decisions.
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Why Read This Book
The foundational text on how humans actually make decisions. Kahneman's research on cognitive biases—anchoring, availability, loss aversion, sunk cost fallacy—is essential for designing products and understanding user behavior. Every framework in this book applies directly to product decisions, pricing strategies, and understanding why users don't behave rationally. Required reading for anyone making product decisions or designing user experiences. Dense but transformative.
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Available for purchase or at your local library