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This Is Marketing: You Can't Be Seen Until You Learn to See
Marketing
Strategy
Author:Seth Godin
2018
288 pages
Marketing as service. Seth Godin's philosophy on building products and messages that serve the smallest viable market and earn permission.
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Why Read This Book
Godin flips traditional marketing on its head—start with who you serve, not what you sell. His smallest viable market framework helps you find your true fans. The permission marketing approach is essential for building trust in an era of ad fatigue. Changes how you think about product launches, positioning, and growth. Essential for product-led growth strategies.
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Available for purchase or at your local library