Traction: A Startup Guide to Getting Customers

Growth

Marketing

Author:Gabriel Weinberg

2014

288 pages

The 19 traction channels for customer acquisition. Gabriel Weinberg's framework for systematically testing channels to find what works for your product.

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Why Read This Book

Systematic approach to finding your growth channels. Weinberg's Bullseye Framework helps you test all 19 channels quickly to find the few that work. His 50/50 rule for splitting time between building and traction prevents the common mistake of building without distribution. Essential for technical founders who hate marketing.

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Available for purchase or at your local library