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Positioning with April Dunford

Product
Host: April Dunford

Battle-tested positioning methodology to make products stand out. Author of 'Obviously Awesome' teaches how to nail product positioning so customers get it, buy it, and love it

Why Listen

In a crowded AI tools market, positioning is your competitive advantage. April's frameworks help you articulate what makes your product different, identify your best customers, and craft messaging that actually resonates. Critical for anyone launching AI features or products who needs to cut through the noise and communicate value clearly.

Topics & Tags
Marketing
Positioning
GTM
Messaging
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